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The client was a milliner who required first a logo and then branding. I created a backstory where the client had learnt from a master milliner and wanted her brand to reference her craft and skill and the fact that she created each client a unique hat. I designed a logo with graphic features to represent the stitches and thread used by the client in her craft. To extend the brand I designed a website, business cards, compliment slip and also an origami envelope for the compliment slips. I had a stamp made up with the logo to allow easy repetition of the brand on these envelopes and other paraphernalia such as labels.